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Globally, at least 200m people use digital dating services every month.In America more than a third of marriages now start with an online match-up.So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.But its most profound effect may well be on the biggest decision that most people make—choosing a mate.
Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars."In general, I would recommend mobile and social and large dating sites. "The dating phase prior to an offline marriage runs up a ,660 tab.The monetization of romance in the form of dating apps has allowed users to take their online dating experience with them wherever they go."Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.